Zoe Alana Chan
Be one with your alter ego
Lacrimosa collection SS2025
This collection is inspired by the beauty of religion in the eyes of the religious especially in times of pain and anguish. The beauty of having something comforting, supernatural and more powerful than the mortal self to turn to in your suffering visualised through cathedral inspired details.
“In my distress I called upon the Lord, and cried to my God: and he did hear my voice out of his temple, and my cry did enter into his ears.” - 2 Samuel 22:7
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All products are handmade and made to order to reduce waste from materials.
Be one with your alter ego
My name isn't actually Zoe Alana, just Zoe. Alana is the name of my alter ego.
One day, I received really good self- improvement advice: create an alter ego that is your ideal self, name the alter ego and become them when you need it most. This is how "Alana" was born. What would Alana do in this situation? How would Alana act? Would Alana accept this kind of disrespect? (no)
In my mind, "Alana" wouldn't be afraid to dress however she wants and stand out. This is what inspired me to create two separate lines - the Zoe line for more everyday fashion and the Alana line for fashion made to stand out for those days where you want to be extra unapologetically unique, be confident, and let your own version of "Alana" come out.
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